Vancouver tech company Hootsuite lays off staff

Hootsuite is refusing to say how many employees have been laid off, but a media report says it was more than 100 staffers.

Hootsuite Inc., a B.C. startup that builds software to help marketers use social media, is said to be for sale. A meeting room in a Hootsuite office in Vancouver. Artwork and Photo by Pellvetica / CP

Vancouver tech startup Hootsuite has reportedly laid off dozens of staff.

In a brief statement Tuesday, Hootsuite confirmed with Postmedia that there had been some layoffs, but a spokesperson refused to say how many employees were let go.

A report by CTV said more than 100 people were laid off Tuesday.

“Today Hootsuite communicated organizational changes in order to drive greater alignment with our growing company’s strategic priorities that best serve our customers. Unfortunately, this included some reductions to our staff,” the short statement said.

“We remain committed to helping employees affected by today’s announcement through these times of transition. Our goal is to ensure they are treated with dignity and respect.”

When asked how many people had lost their jobs, Hootsuite spokesperson Naomi Hurley said the company would not be “providing commentary beyond the statement.”

Hootsuite builds software to help marketers use social media, According to a Bloomberg story in October, it had hired Goldman Sachs Group Inc. to explore a sale at a valuation of at least $750 million.

However, according to a Globe and Mail report in January, Hootsuite abandoned the sale after preliminary offers came in below expectations.

In 2015, the company laid off 20 staff members, saying they were being “transitioned” out of the business.

Hootsuite went from a startup with a few people in a Downtown Eastside office to global company with 700-plus employees in seven years.

[email protected]




You may also like...