The openings are the first phase of expensive renovations to the luxury department store that are expected to be completed in 2020.
Daylight floods the capacious new menswear hall on the fourth floor of the Holt Renfrew Ogilvy luxury department store at de la Montagne and Ste-Catherine Sts. now that its arched windows have been opened as part of the store’s renovation and expansion.
The 40,000-square-foot hall, with its blond wood floor, high ceilings, pillars and white walls, opens to the public Thursday, along with an expanded beauty hall in the first phase of the new space, designed by New York-based Jeffrey Hutchison & Associates Inc. in partnership with Montreal-based architecture firm Lemay.
“It’s our most beautiful store,” said Holt Renfrew chief operating officer Robert Zeidel on Wednesday in the menswear space, where workers in the home stretch were getting things ready for the unveiling on Thursday.
The project is significantly more substantial than any other in the renovations undertaken by Holt Renfrew in its network of stores, he said, responsible for abut 35 per cent of the $400 million being spent across Canada. When finished in 2020, the store will use 250,000 square feet, significantly more than was used in the former Ogilvy store.
Newly mounted exterior signage and flags reflect the store’s new name, as does the packaging: The bags are a toned-down version of the Holt Renfrew fuchsia and a burgundy and fuchsia tartan in the bags’ inserts are a nod to the green tartan of the Ogilvy brand. Valet parking is available as of Thursday.
The expanded 25,000-square-foot beauty hall, now located on what is referred to as the concourse level, is unrecognizable in its new and airy incarnation as the former basement. Moving beauty departments away from the main floor of department stores is “a new phenomenon,” Zeidel said.
Vendor shops, several of which are exclusive in Montreal, include Chantecaille, Charlotte Tilbury, Christian Louboutin and Clé de Peau among them. Fragrance shops include Bvlgari, Byredo, Chopard, Guerlain and Bastide. A scent shop includes brands Goutal Paris, Atkinson and Serge Lutens. Private “cabines” to be used for facials and other treatments that use products available in the beauty hall.
A refurbished main floor set to open in spring will include shops from Celine, Dior, Gucci, Prada. Hermès and Bottega Veneta. An expanded Tiffany shop and a David Yurman shop are set to open as well, with a Chanel shop in September.
The Louis Vuitton shop will be relocated temporarily to the main floor of the Sherbrooke and de la Montagne building, formerly its beauty floor, until the spring of 2020, as the LV space at Holt Renfrew Ogilvy is renovated, Zeidel said.
To help shoppers who might be puzzled about which shops will be where, Holt Renfrew Ogilvy is offering a free shuttle service as of Thursday in an arrangement with Decarie Motors that will have Jaguar and Range Rover vehicles going back and forth between the two stores.
The new menswear hall will feature suiting areas, a designer area and 25 vendor shops, including Balenciaga, Burberry, Brunello Cucinelli, Celine, Dior, Fendi, Givenchy, Gucci and Moncler. Brioni, Isaia, Thom Browne, Balmain, Saint Laurent Paris, The Row and Tom Ford are new.
The menswear hall also features a spacious footwear area, a personal shopping suite designed by Martin Brûlé Studio, and a dedicated grooming area that includes shops from Creed, Hermès, Tom Ford and Acqua di Parma. The fourth-floor department will connect directly to the Four Seasons Hotel, once it opens next door on de la Montagne. The opening is set for June.
Women’s footwear, jewelry and leather goods on the second floor of Holt Renfrew Ogilvy and womenswear on the third are slated for opening in the spring of 2020. An expanded personal shopping department and the French-inspired bistro Colette Grand Café will be in place by 2020, when the renovation is set to be complete. The store’s fifth-floor oak-panelled Tudor Hall, originally built as a music hall, will be used for musical and other events. “It’s about connecting with the community,” Zeidel said.
The Holt Renfrew store on Sherbrooke and de la Montagne Sts. will close in 2020; he said the owners, the Weston family, are “looking at alternatives” for the space.