The big guns in the tobacco industry have made their way to Western Australia, with a mission in mind: to legalise vaping.
It’s interesting to hear a tobacco company spruiking products other than cigarettes, but the company has revealed it wants to eventually do away with traditional cigarettes altogether.
Philip Morris International has entered the e-cigarette market, developing four of its own products which heats tobacco rather than burns it.
It does have a business interest here. The number of cigarette smokers is declining, with claims more people are turning to the electric vaping devices.
However, the nicotine liquid can’t be sold or bought here in WA, as well as certain types of e-cigarettes.