From the Archives: Australian TV goes colour

Because of the variety of Australian-made and imported sets available, many buyers are in a quandary about which brand to choose. In fact, there are so many — all good — that some stores are restricting the number of brands they are selling.

Miss Elizabeth Sheppard, of Paddington, with the most expensive television set (a Nordmende Spectra, priced at $1275) on display at David Jones' Market St. Store, February 23, 1975.

Miss Elizabeth Sheppard, of Paddington, with the most expensive television set (a Nordmende Spectra, priced at $1275) on display at David Jones’ Market St. Store, February 23, 1975.Credit:Staff photographer

But David Jones has taken the other view and is stocking most of the well-known brands.

«We are anxious that our customers should have as wide a choice as possible so they will be completely satisfied that they get exactly what they want when they make their purchase.» said Mr Les Bennett, the radio and TV buyer at David Jones.

The company has taken particular care to ensure its sales staff is well trained to give advice to colour-set buyers.

It has also given special attention to the installation of sets bought in its stores.

All sets are installed and lined-up by qualified technicians.

No salesmen or unqualified technicians supervise installations.

In spite of the rigid tests carried out by manufacturers. David Jones pre-tests all sets before they are delivered to the customer.

Once a set is properly installed by qualified technicians it should give long, trouble-free service.

In fact, people in the trade have been surprised at the reliability of PAL-D colour sets that conform to the Australian Broadcasting Control Board’s standards and the AS3159 safety standard.

Problems have been fewer than expected and some areas of Sydney where it was thought reception would be doubtful are receiving acceptable colour telecasts.

Colour receivers at Grace Bros city store draw a steady stream of viewers on October 19, 1974.

Colour receivers at Grace Bros city store draw a steady stream of viewers on October 19, 1974.Credit:Staff photographer

Television stations are making sure that viewers with colour TV sets get good value when full-colour telecasts begin officially next Saturday.

Sydney stations will begin 24-hour colour telecasts at midnight on Friday.

ATN7 has scheduled a movie marathon beginning at midnight, and the ABC plans to start the day with an introduction by Aunty Jack.

ABC-TV will present a massive seven hours of colour telecasts live from NSW, Victoria, Western Australia and Tasmania.

As a prelude to the big live sports coverage, the ABC will present six hours of tennis from 1.30 am.

Technicians at National's manufacturing plant at Penrith, work on Pana-Colour TV sets on December 27, 1974.

Technicians at National’s manufacturing plant at Penrith, work on Pana-Colour TV sets on December 27, 1974.Credit:Staff photographer

This telecast will cover three matches from the 1973 world championship tennis not previously seen in Australia.

The ABC’s controller of TV programs, Mr-Graham White, says: «Our March 1 coverage shows that we do not intend to lessen, but rather expand our colour coverage of major Australian and international sporting events in the months to come.»

The switch to colour on Saturday will be nation-wide.

All the ABC’s 123 stations throughout Australia will go colour, and 47 of the 48 commercial stations will switch over on Saturday.

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Источник: Theage.com.au

Источник: Corruptioner.life

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