It comes amid as Foxtel, which is 65 per cent owned by Rupert Murdoch’s News Corp and 35 per cent owned by Telstra, faces growing financial challenges.
Earlier this month, it was revealed News Corp gave the pay TV provider a $300 million shareholder loan to cover debts maturing in April. And News Corp revealed in its most recent quarterly earnings its traditional service lost about 100,000 subscribers in the first three months of the year.
The discount offer ends on May 31 and must be redeemed via a unique code, to avoid it being shared with more people.
Foxtel Now is included free of charge for cable and satellite customers, but is also available as a standalone streaming service from $25 per month.
Foxtel declined to say how many customers had signed up ahead of the cult series, or how many customers had cancelled.
“We’re proud to have had the privilege of bringing our customers one of the greatest TV events of all time and are equally thrilled with the subscription response to Foxtel Now that came with the lead up to Game of Thrones,» a Foxtel spokesman told the The Sydney Morning Herald and The Age.
«As part of this upcoming season of drama, we are sending a select group of customers a special offer to keep their subscriptions open so they can continue to enjoy a host of new drama and movies.”
The offer is not available to cable or satellite customers, as many are already locked in to a long term contract.
Actor and comedian Jordan Raskopoulos said she was cancelling Foxtel after consuming the final episode of Thrones.
«What do we say to renewing our Foxtel Now subscriptions? NOT TODAY!» she tweeted.
In addition to a $10 per month discount, Raskopoulos said she was also offered a free set top box.